D&AD
The Copy Book — Book design for D&AD about how the best advertising writers in the world write their advertising.
The Book is all about copywriting and legibility is obviously key when reading copy. So the new cover explores this idea by using eye tracking software.
Client:
Creative Director:
Paul Belford
Copyright:
Award:
D&AD 2012 (In Book)
Eye tracking:
University of London
Buy:
