Jack Daniel’s Annual Report
Title
Jack Daniel’s Annual Report (ISTD)
Brief
Choose an organisation or business and design
a company report that breaks away from the stereotypical —something more creative and individual—something
with flair.
Response
After looking at Ross Macdonald’s work I decided I wanted to create something that was visually stunning and also something that was totally different to anything in the ‘corporate world’. Since Jack Daniel’s had such a spectacularly dull and insipid annual report I wanted to re-design it adding some sparkle and dynamism. For the display text I used a typeface which has been digitalised from old wooden blocks of type and to complement the ‘7’ on Jack Daniels bottles I used Victorian style page numbers. With white thread, I used a single section binding technique and enclosed the report in a wooden case. As a finishing touch I applied aromatic pine oil to give the box a nice wooden smell.
Exhibited
Royal College of Art (YCN)
