Renault 1
Renault 2
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Renault 5

Renault

Campaign design and art direction for the Renault Mégane.


This is Real Art were brought in at the start of the project by advertising agency Publicis. We developed the entire look and feel of the campaign.


Idea: Data visualisation, dramatising the tongue-in-cheek suggestion that Mégane owners have happier lives.

Creative Director:

Paul Belford


Copyright:

©This is Real Art

©Publicis


Awards:

D&AD 2011 (In Book)

Creative Circle 2011 (Commendation)


Link:

www.themeganeexperiment.com