Rapier
Brand identity and guidelines for advertising
agency Rapier.
Rapier wanted a branding scheme that reflected the building they are situated in. The Battleship Building is a modernist building designed by Paul Hamilton in the 60's.
The logo is inspired by the letterforms of modernist designer Wim Crouwel whose work was very prominent in the 60's.
The website uses 6 cameras that have a live feed within The Battleship Building.