01 Type Trumps 2
02 Type Trumps
03 Don't Stop Believin'
04 Creep.
05 Enemy House
06 Modernist
07 Mr. A. J. Banks
08 F37 Form
09 Tom Duncalf
10 That’s Why!
11 Adam Lawrence
12 F37 Neue Grotesque
13 Monolith
14 F37 Xan
That’s Why!
Client
That’s Why!
Brief
That’s Why! recordings wanted a cheeky logo which reflected their bootleg house music. The logo had to work on screen due to the music being sold only through digital outlets.
Response
I used a stencil font to create an adventurous and audacious look. Taking advantage of RGB colours the logo was underpinned by a series of vibrant gradients to appeal to the youthful clubber market.
Link
